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Puma, Puma releases 2007–2008 Sustainability Report, 2009. [8] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Ethical Clothing Australia, Accredited sports brands. Puma said they would investigate the claims. [37], In early April 2007 Puma's shares rose €29.25 per share, or about 10.2%, to €315.24 per share. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion. 1958: Puma introduced its trademark formstrip logo. 2018: Puma signs a three-year deal to make kits for, 2018: Puma re-entry into the basketball sneaker category for the first time in 20 years and announced, 2019: Puma released a line called Puma X SG in collaboration with actress and singer, 2019: Puma signs a three-year deal to make kits for. Golfers such as Rickie Fowler, Bryson DeChambeau and Lexi Thompson are equipped by Puma's golf brand Cobra Puma Golf. [citation needed], At the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland. [18][19][20], In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari and Red Bull Racing. [citation needed], In May 2011, English newspaper The Guardian released an article saying that Puma was the "world's first major company to put a value on its environmental impact". 1960: Puma is the first sports shoe manufacturer to use. List by sport include only. 1989: Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA. The faintings were caused by excessive heat and alleged forced overtime. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II. [56], German clothing and consumer goods manufacturer, This article is about the shoe and sportswear company. For other uses, see, This list includes companies that produce sports equipment. Owens won four gold medals. Vi har samlet et hold bestående af prisvindende journalister, som leverer historier med indblik og oversigt. Blousons & Parkas Femme :la sélection produits GO Sport au meilleur prix ! [29] When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. We would like to show you a description here but the site won’t allow us. [21] In addition, Puma also sponsors BMW and Porsche in all its Motorsports activities. Blousons & Parkas Femme:la sélection produits GO Sport au meilleur prix !Retrouvez ci-après nos marques, références, promotions en stock prêtes à être livrées rapidement et en toute sécurité à votre domicile ou en point relais. In July 2011 the company completed a conversion from an Aktiengesellschaft (German public limited company) to a Societas Europaea, the European Union-wide equivalent, changing its name from Puma AG Rudolf Dassler Sport to Puma SE. The shoe contains technologies such as an accelerometer and Bluetooth. [53], Puma has obtained the Ethical Clothing Australia accreditation for its Australian-made products. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Als PLUS Abonnent haben Sie Zugang zu wöchentlich mehr als 250 KStA-PLUS-Artikeln. Acheter les vêtements de sport, d'athleisure et les chaussures pour homme, femme et enfant sur hummel.fr - Découvrez les toutes dernières collections ici. [40] At the same time, Franz Koch [de] replaced the long-serving Jochen Zeitz as the firm's chief executive officer, with Zeitz becoming chairman.[41]. Puma offers products for Basketball, Football, Running, Training and Fitness, Golf, Motorsports and Sportstyle. Puma was the commercial sponsor for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand. Abonnenten-Status: Zur Zeit kein aktives Abonnement Abonnenten-Status: Jetzt Upgraden. 1952: Rudolf Dassler developed the "Super Atom", a football boot with screw-in studs. The commercial partnership represents the biggest deal in Puma and Arsenal's history. Puma last sponsored Vince Carter in 1998. [citation needed], Rudolf developed a football boot with screw-in studs, called the "Super Atom" in collaboration with people, such as West Germany's national coach Sepp Herberger. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership. [46], In 2000, Puma began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports. Most of the decline in profits was due to higher costs linked to its expansion; sales rose by more than a third to €480.6 million. [14] Marvin Bagley, Deandre Ayton, Zhaire Smith, and Michael Porter Jr. are the first players to join Puma's basketball roster and play in performance Puma basketball shoes. 2004: Collaborative partnership with designer. [12][13], In 2018 Puma announced its entrance back into basketball after a break of almost 20 years. A few months later, Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler in 1948. Actualités Pour la saison en cours, voir: Eredivisie 2020-2021 0 modifier Feyenoord Rotterdam , couramment appelé Feyenoord , est un club de football néerlandais originaire du sud de Rotterdam et fondé le 19 juillet 1908 . The company has been led by former football professional Bjørn Gulden (chief executive officer) since 1 July 2013. According to the article the company "has made a commitment that within four years, half its international collections will be manufactured according to its internal sustainability standard, by using more sustainable materials such as recycled polyester, as well as ensuring its suppliers develop more sustainable materials and products. The innovative Supply Chain Finance scheme implemented links the sustainability performance of key suppliers to the costs at which they can access finance. Features: - mods for various games - overview of all recent game modifications - division into categories, by rating or comments - modsearch - modication details wit images and videos - leaflet for mods with connection to your modhoster account - write and read comments - charts - my modifications Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. They won the rights to sponsor the 2006 FIFA World Cup champions, the Italian national football team, making and sponsoring the clothing worn by the team. [34] It also introduced the RS Computer shoe, with "RS" standing for "running system," an integrated device that measured runner's speed, pace, and caloric use. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. [27] In 1927, they moved into a separate building. PPR said that it would launch a "friendly" takeover for Puma, worth €330 a share, once the acquisition of the smaller stake was completed. 2003: Majority shareholder Monarchy/Regency sells its shareholdings to a broad base of institutional investors. 2006: The company is listed in the Dow Jones Sustainability Index; 2007: On 10 April, French retailer and owner of. [51][52] In March 2017, 150 workers assembling Puma products in Cambodia fainted due to thick smoke. 2005: Mayfair Vermögensverwaltungsgesellschaft mbh acquires a total of 16.91% shareholding. Rihanna was named creative director of Puma overseeing direction of the womenswear line in December 2014.[42]. After leaving school their son, Rudolf Dassler, joined his father at the shoe factory. [50][51] In 2014, almost 120 workers fainted in two Cambodian clothing factories where sportswear was being produced for Puma and Adidas, due to temperatures above 100 degrees. [15][16], Also, Puma made its partnership with Netball after 28 years by sponsoring the Melbourne Vixens, the only netball team to be partnered with the global firm[17]. In December 2018, Puma reintroduced the RS Computer, with "RS" standing for "running system." At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. Équipez également votre enfant pour des balades entre copains réussies : vélo enfant évolutif EVO Concept, draisienne et VTT. 1924: Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach, Germany. 1976: Introduction of the S.P.A.-Technology. Since 2005, it has publicly provided a list of its suppliers. [citation needed], At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100-metre sprint final. [49], According to a joint report from Labour Behind the Label and Community Legal Education Centre, 30 workers fainted in November 2012 while producing clothing for Puma in China. Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. Both companies are currently based in Herzogenaurach, Germany. [36], For the fiscal year 2003, the company had revenue of €1.274 billion. Puma holds a 5% stake at German sports club Borussia Dortmund, whose supplier has been the company since 2012. The pair started their venture in their mother's laundry. In September 2020, Puma signed with Brazilian football superstar Neymar. [38], On 10 April 2007 French retailer and owner of Gucci brand Pinault-Printemps-Redoute (PPR) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. Tenues de Fitness Femme toujours au meilleur prix sur Go-Sport.com – 24h/24 bénéficiez d’un large choix d’articles de sport – Commande en ligne et Livraison rapide ! 1994: The first profit since the company's initial public offering in 1986 is registered. The deal valued Puma at €5.3 billion. [11], In athletics (track and field), Puma sponsors several athletic associations such as the Jamaica, Cuba, Bahamas, Grenada, Trinidad & Tobago, Dominican, Barbados, Portugal, Switzerland and Norway. Retrieved 20 January 2011. [6][7], Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. They entered a partnership with BMW, Ducati and Ferrari to make Puma-Ferrari, Puma-Ducati and Puma-BMW shoes. Arsenal agree £170m kit deal with Puma the biggest in English football", "Kering to spin off Puma to its shareholders", https://plus.google.com/+travelandleisure/posts, "Puma Is Collaborating With Hello Kitty to Launch the Cutest Sneakers Ever", "Puma and AC Milan Announce Long-Term Partnership", "BTS Are Puma's New Ambassadors And We Will Buy All The Athletic Gear", "Palmeiras acerta com a Puma para fornecer material esportivo a partir de 2019", "Jay-Z named president of Puma Basketball", "Puma and CFG sign global long-term strategic deal", "Selena Gomez's New Puma Collection Is Full of Hidden Messages", "Valencia confirm '€4m a year' Puma deal", "The King Is Back": Puma Signs Long-Term Partnership With Football Star Neymar JR", https://en.wikipedia.org/w/index.php?title=Puma_(brand)&oldid=1010569976, Companies listed on the Frankfurt Stock Exchange, Multinational companies headquartered in Germany, Articles with unsourced statements from February 2019, Wikipedia articles with WORLDCATID identifiers, Wikipedia articles with multiple identifiers, Creative Commons Attribution-ShareAlike License. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. National football teams include Italy, Iceland, Switzerland, Austria, Morocco, Egypt and Uruguay. Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. The company was founded in 1948 by Rudolf Dassler.In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly … 2010: Puma acquired Cobra Golf, which was renamed Cobra Puma Golf. [22], In order to support its women's business, Puma endorses supermodel Cara Delevingne and Adriana Lima as well as actress/singer Selena Gomez. [28], Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. 2014: Puma announced a long-term deal with, 2016: Puma became the official licensed partner and official supplier of team and racewear to, 2016: Puma endorses its casual wear deal with, 2017: Puma released sneakers known as "Money in the Bank", in relation to, 2017: Puma signs a five-year deal to make kits for. Sie haben Zugang zu mehr als 100 PLUS-Artikeln pro Woche und genießen unsere Premium-Artikelansicht [5] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (chief executive officer). Vous appréciez pratiquer le vélo pour vous rendre au travail ou lors de balades plutôt détentes ? 2001: Acquisition of the Scandinavian Tretorn Group. 2020: Puma signed a long-term deal with Brazilian football superstar, 2020: Puma announced a long-term deal with Ukrainian football club, This page was last edited on 6 March 2021, at 04:10. The board of Puma welcomed the move, saying it was fair and in the firm's best interests.[39]. As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries. 2018: Kering announces it will spin off a 70% stake in Puma to its shareholders while retaining directly 16%. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. 2012: Signs an eight-year deal to make kits for. It has sponsored a number of legendary athletes, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Lothar Matthaus, Clyde Frazier, Jim Hines, Boris Becker, Martina Navratilova, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler and Michael Schumacher among others. ", "Hundreds of Cambodian garment workers faint", "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings", "Puma world's first major company to put a value on its environmental impact", "Shoes and Nazi Bazookas – The Prehistory of Adidas and Puma", "History of Puma AG Rudolf Dassler Sport – FundingUniverse", "The John Akii Bua Story: An African Tragedy", "20 Sneakers That Have Lived Double Lives - Puma Clyde", "Killing It In Running Science For Over 80 Years - 1989: The Trinomic Sole: Puma's Most Advanced Tech Yet", "Focusing on Armchair Athletes, Puma Becomes a Leader", "Quaker City Mercantile: News & Press - Puma Launches New Marketing Strategy", "tretorn-acquired-authentic-brands-group", "Monarchy Regency sells its stake in Puma - New Europe", "Puma Announces Collaboration with Philippe Starck", "Puma becomes Industry Leader in Dow Jones Sustainability Index", "Puma Announces Collaboration with Alexander McQueen", "Puma welcomes PPR as its new strategic shareholder and its voluntary take-over offer", "Contract with Puma's CEO Jochen Zeitz extended ahead of schedule", "Jack Wolfskin Appoints Melody Harris-Jensbach Chief Executive", "Hussein Chalayan Appointed Creative Director of Puma", "Borussia Dortmund agree an eight-year deal with Puma in a lucrative deal with the German club", "Hello kitty! In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. Puma ranks as one of the top shoe brands with Adidas and Nike. [44] In 2018, Puma re-entered the basketball sneaker market for the first time in 20 years and announced Jay-Z will be the creative director for Puma Basketball. [4] The company was founded in 1948 by Rudolf Dassler. [27], After increasingly different views of how to run the business, the brothers split the business in 1948. They are the primary producer for Formula One and NASCAR clothing. The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. [32], Puma became a public company in 1986,[33] and thereafter was listed on the Börse München and Frankfurt Stock Exchange. [43] The partnership ended in 2019. [30], Puma and Adidas entered a fierce and bitter rivalry after the split. Retrieved 20 January 2011. http://www.kering.com/en/finance/distribution-puma, "Puma welcomes planned Change in Ownership Structure", "11 Puma Football Players revealed playlists they are listening to prior to a match", "Puma inks Premier League's second highest sponsorship deal", "The 20 Most Iconic Sneakers in Olympic History", "Puma Relaunches Basketball Division With Multiple Signings, Jay-Z Joins as Creative Consultant", "Puma Has Signed Deandre Ayton And Marvin Bagley To Sneaker Deals", "Puma set to take to the court with Vixens partnership", "Rickie Fowler Signs a Long-Term Extension with Puma Cobra Golf | Success Series", "DeChambeau Turns Pro, Signs Deals With Cobra Puma, Bridgestone", "Lexi Thompson signs extension with Cobra Puma", "Red Bull Formula One Investment Accelerates Four-Fold To $55 Million", "All Six BMW M4 DTM Liveries Revealed Before 2018 Season Kick Off", "Cara Delevingne Helps Puma Introduce Cut-Out Sneaker Perfect for Summer", "Selena Gomez Debuts Puma's New Training Shoe", Puma is moving its headquarters to Assembly Row, "The Town that Sibling Rivalry Built, and Divided", "How Adidas and Puma were born - Rediff Sports", "The Top Ten Shoe Companies in the World| Top Tens List| World Tens", "Puma Pays Homage to Tommie Smith and the Black Power Salute in New "BHM" Collection", Fitness-tracking shoe was considered 'useless' in 1986 - now Puma is bringing it back, "Rihanna Named Creative Director of Puma", "Selena Gomez Designed a Pair of Sneakers—and Socks!—for Puma", "After 20 years, Puma returns to basketball", "Puma reissues its nerdiest shoe ever, the RS-Computer", "GERMANY: Puma Accused of Chinese Sweatshop Exploitation", "Puma officials go to Cambodia after factory shooting", Shop 'til they drop: Fainting and Malnutrition in Garment Workers in Cambodia, "Mass faintings in Cambodia: What's the reason?

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