In fact, they expect to be able to easily find content about pricing and cost expectations for something they're considering purchasing online without ever having to speak with a human being. Sure, I stumble across the occasional article that says, "Oh, yeah, here are a few blog post ideas to consider, and don't forget your call-to-action!". Save my name, email, and website in this browser for the next time I comment. But it's probably one of the most important decisions a company will make about their business website hosted on WordPress, and they usually don't even realize it. Heck, you might even write something that wins you an adoring fan or two. Conversational Style in a Food Blog Introduction Food blogger Jessica Merchant uses an incredible conversational writing style to instantly make readers feel at ease at her blog … There are pros and cons to each one, but my favorite is the second option because it gives you a better chance of writing something that will potentially get traffic over time, rather than something that gets buried on your site, never to be seen again. For example, if you’re starting a food blog, and your first blog post is an “about me” style introduction to your blog and why you’re getting started, eventually that post will get buried … Google Docs. Moreover, not every single potential buyer is the best fit for what you're selling. But an about me page is a much more prominent place to do that instead of your first blog post. In my role, the most common problems I see with "how to" blog posts are including too little detail (or too much), not providing visuals when they're needed or would be super helpful to the audience, and using too much industry jargon, rather than writing to the knowledge level of the audience. If not the headline, the post image is the first part of the post … A little personality goes a long way, especially on a business blog… Infographic blog post examples. Virtual Selling Summit 2021 is in the works. When we say you need to write about problems, there are two types of problems we're referring to: Let's look at some examples to show you what I mean by these two different categories of problems, and what those articles look like in practice. Liz Moorehead I also like this approach because the more you blog, the more you figure out your style, preferences and voice. That you get it out of the way, so you can get to the real work. But we also publish reviews on relevant books, SEO tools, website platforms, and more. Once you get started creating content that will actually make money for your company... well, "it's a helluva drug.". Even if you write an entire article where you don't list yourself and then enumerate all of the virtues of your competitors, you need to remember one thing. “I believe my calling in life is to create beauty and I want to help you (yes, you!) Whether you start with an introduction or get right into the type of content you’ll be creating, below you’ll find a few ideas on what to write to make your first post a success. This fantastic example from Aquila, we're talking about the best fit for an office build-out. Perfect Title: Writing Catchy Blog Post Titles Made Simple: 12 Steps. If you’re going this route, remember the basics: who, what, why, where, how, when. Virtual passes are free for IMPACT+ Pro members. Sometimes, you need to talk about who are the best people you need to hire to get a project done. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point. Our small but mighty digital "beat reporting" operation did a fantastic job here of providing detailed background and analysis on what happened (and why), as well as what lessons digital marketers need to take from the story. Plus, I love how they included a video. If you think you're exempt from writing reviews articles, remember the last example from the comparisons category, in which we wrote about WPEngine vs. GoDaddy for WordPress website hosting. That’s what blogging’s about for a lot of bloggers, but she does a good job of laying it out simply. Liz Moorehead Kevin Phillips Why: a lot of first blog posts describe the genesis of their blog. Want to Contribute Content to impactplus.com? 4. Looking to reach out? Some bloggers like to publish posts on certain days of the week, or have specific types of content, like videos or Q & As, go out at certain times of the month. Reply. It's a wonderful example of how you can get creative with what you feature in your content marketing strategy — think outside the box; what other topics do your potential buyers care about? Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. Hubspot pricing: your guide to everything HubSpot costs, Marketing automation mastery (with HubSpot workflows), Inbound lead generation and conversion optimization, The Ultimate Guide to Website Redesign for Businesses, The Website 6: Key Characteristics of the Perfect Inbound Website, Website Redesign: Inbound Marketing Agency vs Web Designer. Lauren at A Girl’s Guide to Home DIY does a great job with her first blog post, which goes over: This is one of the best intro posts I came across because there’s a clear story line in Lauren’s content. How much should I budget for digital sales and marketing? Read through them and you can learn how to craft a perfectly serviceable blog post. For example, if you’re starting a food blog, and your first blog post is an “about me” style introduction to your blog and why you’re getting started, eventually that post will get buried underneath all the recipes you publish. A blog post highlighting an infographic you created and want others to share. Cindy’s first post on DIY Beautify is all about fear and the pull to create cool things. They feature local and nationalized editions. 2. Below you'll find a few different types of comparisons blog post examples to show you how showcase a variety of comparisons in your blog content. I came across Gimme Some Oven when researching mom blog name ideas. It just matters that you write it. The first post at Young House Love offers a quick glimpse into what’s to come from bloggers John and Sherry. Start with a real post, though, and it’s the first time you’ll begin to see what you do and don’t like about blogging, and you’ll start to notice things you want to do different in the future. For the blog post outline example we’re using about blogging for businesses, I might title the article something like: Blogging for Business: 5 Incredible Benefits of Business Blogging; How a Blog Can Drives More Sales to Your Business; 5 Proven Ways to Generate More Sales with a Blog … Facebook Exposes Data of 419 Million Users (IdentityForce). I love this example, because it's well-sourced, gets to the point of what people need to know, and then provides resources (theirs and others) to help readers take action if they're impacted by the breach. It demonstrates you understand their most pressing challenges and concerns in their day-to-day, which is key to winning their trust as a resource. So don’t get hung up on coming up with the best ideas: focus on getting something up and live. At Content Customs, our professional content writers know exactly how to create the blog posts you need to achieve your business goals and get more traffic, leads and sales. Who: give a quick intro on who you are, your background, your interests and anyone else that might be relevant to your blog, like family. It looks like this post is the first of Have Baby Will Travel’s “updated” blog, and Corinne does a good job of including a call to action to email with input. Mrs. Moore's Class. Example From: 7 Ways to Get Your Blog Posts Shared On Facebook by Dan Zarella “Want to maximize sharing of your content on Facebook? Often when something happens that's newsworthy in an industry, your audience isn't looking for basic news reporting. But they do "own" the Austin, Texas, market for real estate (for commercial tenants and landlords), which means they need to demonstrate their knowledge of businesses in the area. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. Our website is supported by our users. Step 19. But if you dream bigger, if you want to know how to write a blog post … You don't want to talk about what might go wrong, but the reality is that no single product is perfect. on December 20th, 2020, By While Mrs. Moore provides posts on trips like visiting Denali National Park and the Intrepid Sea, Air & Space Museum, she allows her students to share their thoughts and projects with other students on her classroom blog. The conclusion:ends the post decisively and calls the reader to take action. We don't sell website hosting, but it a topic very closely connected to services we do provide to clients. How to Plan Your Kitchen Appliance Project (Yale Appliance). Until then, happy blogging! Liz Moorehead Your readers are on YOUR WEBSITE and not your competitors' websites. Your Official Guide to the Best 8 Breakfast Tacos in Austin, Texas (Aquila). (River Pools & Spas). Please contact the developer of this form processor to improve this message. Optimize your title around a broad, high-volume keyword (even if the title in the infographic itself is a little more exciting), along with "[Infographic]" at the end. Of course, often the answer to the question of how much something costs is, "It depends," but that doesn't mean you can't create informative blog post content about pricing and cost, wherein you describe the factors and variables that drive the cost of a particular product or service up and down. (pricing and budget). Free video sales and marketing strategy course. We sometimes earn affiliate links when you click through the affiliate links on our website. Do you have any blog post examples that I can look at? 7 most important videos for sales and marketing, What to include in your video marketing strategy, Video email marketing examples you'll want to copy, Everything you need to know about Vidyard, The ultimate guide to the HubSpot marketing hub, The ultimate HubSpot marketing migration checklist. I mean, how many types of liability policies are there?" Here's the funny thing, though — and why I wanted to share this example. How: this is similar to your what, but how are you going to go about blogging? Bella & Bloom makes for a great blog example because of the way its design mirrors the content. The main body:works through a logical sequence of points, holding the reader’s attention. In-person passes on sale soon. Others tell the stories of customers, brand ambassadors, or employees to generate those emotional connections. Related: How to write a great problems-based blog article. She also includes a few photos and a good idea of what readers can expect from her blog. Thanks so very much this is exactly what I need,have been searching for days now the right words to use for my first blog post. You know what your buyers want to avoid more than anything else in this entire world? Whether you are just now planning to start a blog for your business or you're a digital marketer who has been blogging for some time on behalf of companies, my goal in this article is simple: To make your lives much, much easier — and to make creating revenue-generating blog content fun (really!) Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization. "best of" blog post examples? Free course: The 6 money-making topics you need to cover in your strategy. Want to learn more about digital sales and marketing? Also, I highly recommend that you bookmark this link, as I will continue to update it overtime, so this becomes an evergreen resource for all digital marketers and content managers. That's pretty amazing for a plucky Boston-based company. Her first post is straightforward and mentions her goal of highlighting creative ways to save money. Example: “Publishing a blog post” or “Finished a power yoga class”. But don't take my word for it. We look forward to joining you on your journey to becoming a hero for your own company. 12-Month They Ask, You Answer Implementation Plan, Short-term wins you can expect with They Ask, You Answer, How to get your team to buy in to They Ask, You Answer, What to do if your sales reps are missing their numbers during COVID, How to use LinkedIn to close more deals in 2021, Essential virtual selling tools and technology. The purpose of the title and the meta description is singular: sell the click-through. Ashley uses her first blog post to spell out her blog vision and purpose. Con: writing a full blog post can be difficult, especially if you’ve never done it before. Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE, 27 best business blog post examples (updated for 2021). Nothing crazy, but gets the point across. Taught by Carina Duffy, IMPACT’s lead HubSpot trainer. Metal Roofing vs. Shingle Roofing: Which Should I Choose? on January 10th, 2021, By Please contact the developer of this form processor to improve this message. Infographics may not be as popular for blogging strategies as they once were, but they can still be a powerful traffic-driver for your content marketing. on January 10th, 2021, By Just think about the last time you made a big purchase — and how frustrating it was when you couldn't find pricing information. If you’re creating a food blog, this means starting with a recipe right off the bat. When: if you plan on a blogging schedule, let know readers what it is. That's how we establish ourselves as the most trusted voice in the digital sales and marketing space. A good blog design tells a story— but is also be conventional and makes reading comfortable (don’t design something so unusual that it confuses readers!). What is account-based marketing and should we be doing it?
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